Azure Azure AD B2C Pricing (2026)
Cloud identity and authentication services provide managed user directories, sign-up/sign-in flows, and multi-factor authentication. They handle the complexity of identity management so developers can focus on application logic. Azure AD B2C offers customizable identity experiences with conditional access policies and integration with Azure AD for enterprise SSO. Starting from $0.0300/hr ($21.90/mo) for Basic - Basic Multi-Factor Authentication.
Key Features
- ✓User registration and authentication flows
- ✓Social identity federation (Google, Facebook, Apple, etc.)
- ✓Multi-factor authentication (SMS, TOTP, email)
- ✓OAuth 2.0 / OpenID Connect standards compliance
- ✓Customizable UI for sign-in and sign-up pages
Common Use Cases
Consumer Applications
Add user authentication to web and mobile apps with social login, MFA, and self-service account management.
B2B SaaS
Implement multi-tenant authentication with organization-level policies and enterprise SSO integration.
API Authorization
Secure API endpoints with JWT tokens, scopes, and role-based access control managed by the identity service.
On-Demand Pricing
Pay-as-you-go pricing with no upfront commitment. You are billed per hour of usage and can start or stop at any time. Hourly rates start at $0.0300/hr ($21.90/mo) for Basic - Basic Multi-Factor Authentication.
| Instance | Price/hr | Price/mo |
|---|---|---|
| Basic - Basic Multi-Factor Authentication | $0.0300 | $21.90 |
| Standard - Standard Monthly Active Users | - | - |
| Basic - Basic Authentication | - | - |
Reserved Instance & Savings Plans Pricing
Commit to 1 or 3 years for lower hourly rates.
| Instance | Price/hr | Price/mo | 1yr RI/hr | 3yr RI/hr |
|---|---|---|---|---|
| Basic - Basic Multi-Factor Authentication | $0.0300 | $21.90 | - | - |
| Standard - Standard Monthly Active Users | - | - | - | - |
| Basic - Basic Authentication | - | - | - | - |
How Azure AD B2C Pricing Works
On-Demand
Pay per hour with no long-term commitment. Ideal for variable workloads and development environments.
Reserved / Committed Use
Commit to 1 or 3 years for significant discounts.
Spot / Preemptible
Use spare capacity at steep discounts. Best for fault-tolerant, batch, and stateless workloads.
Monthly Cost Examples
Frequently Asked Questions
What is Azure Azure AD B2C?
Azure Azure AD B2C is a cloud service offered by Microsoft Azure. It provides various configurations (3 pricing tiers available) with pay-as-you-go and committed-use pricing options.
How much does Azure Azure AD B2C cost per month?
Prices range from $21.90/month for Basic - Basic Multi-Factor Authentication to $21.90/month for Basic - Basic Multi-Factor Authentication on On-Demand pricing in eastus.
Does Azure Azure AD B2C have a free tier?
Azure offers various free tier options. Check the official Azure pricing page for the most current free tier details for Azure AD B2C.
How many Azure Azure AD B2C pricing tiers are available?
There are 3 pricing tiers available for Azure Azure AD B2C. These range from entry-level configurations to high-performance options for enterprise workloads.
What pricing models does Azure Azure AD B2C offer?
Azure Azure AD B2C offers On-Demand (pay-per-hour, no commitment), Reserved/Committed Use (1-3 year commitments for significant discounts), and in some cases Spot/Preemptible pricing for interruptible workloads at the lowest cost.
What security services are included in cloud pricing?
Basic IAM, network firewalls, and encryption at rest are generally included. Advanced services like WAF, DDoS protection, key management (HSM-backed), and threat detection are billed separately — typically per rule, per request, or per GB analyzed.