Azure Service Bus vs Google Pub/Sub: Pricing Comparison (2026)
Updated Apr 4, 2026AzureGCP
Overall Winner
Azure
Azure Wins
4
GCP Wins
1
Ties
0
Pricing Analysis
Azure wins 4 of 5 price comparisons, averaging 65.7% lower prices in categories where it leads.
Prices range from $0.0100/hr to $50.00/hr across comparable tiers.
- ●Azure leads in Integration (4/5 tiers, avg 66% difference)
Choose Azure
Best for Integration workloads
Side-by-Side Pricing
Comparing Azure Service Bus and Google Pub/Sub across 5 equivalent tiers. On-demand hourly rates are shown in USD for the default region.
Sort by:
| Category | Azure Azure Service Bus | GCP Google Pub/Sub | Diff | Cheapest |
|---|---|---|---|---|
Integration - WCF Relay - WCF Relay Message | $0.0100/hr WCF Relay - WCF Relay Message ($7.30/mo) | $0.0420/hr 1848-D924-FFEC ($30.66/mo) | +76.2% | Azure |
Integration - Standard - Standard Base Unit | $0.0134/hr Standard - Standard Base Unit ($9.81/mo) | $0.0800/hr BB8E-BF1E-B3BF ($58.40/mo) | +83.2% | Azure |
Integration - Geo Replication Zone 1 - Geo Replication Zone 1 Data Transfer | $0.0900/hr Geo Replication Zone 1 - Geo Replication Zone 1 Data Transfer ($65.70/mo) | $0.1200/hr FC11-F05E-A521 ($87.60/mo) | +25.0% | Azure |
Integration - Standard - Standard Messaging Operations | $0.5000/hr Standard - Standard Messaging Operations ($365.00/mo) | $0.2700/hr EAF4-71D0-17E0 ($197.10/mo) | +46.0% | GCP |
Integration - Hybrid Connections - Hybrid Connections Data Transfer | $1.0000/hr Hybrid Connections - Hybrid Connections Data Transfer ($730.00/mo) | $50.0000/hr FCD2-1531-9A6F ($36,500.00/mo) | +98.0% | Azure |
When to Choose Azure Azure Service Bus
- ✓Integration - WCF Relay - WCF Relay Message - saves $23.36/mo (76.2% cheaper)
- ✓Integration - Standard - Standard Base Unit - saves $48.62/mo (83.2% cheaper)
- ✓Integration - Geo Replication Zone 1 - Geo Replication Zone 1 Data Transfer - saves $21.90/mo (25% cheaper)
- ✓Integration - Hybrid Connections - Hybrid Connections Data Transfer - saves $35,770.00/mo (98% cheaper)
When to Choose GCP Google Pub/Sub
- ✓Integration - Standard - Standard Messaging Operations - saves $167.90/mo (46% cheaper)
Monthly Cost Examples
Integration - WCF Relay - WCF Relay Message
Azure WCF Relay - WCF Relay Message$7.30/mo
GCP 1848-D924-FFEC$30.66/mo
Integration - Geo Replication Zone 1 - Geo Replication Zone 1 Data Transfer
Azure Geo Replication Zone 1 - Geo Replication Zone 1 Data Transfer$65.70/mo
GCP FC11-F05E-A521$87.60/mo
Integration - Hybrid Connections - Hybrid Connections Data Transfer
Azure Hybrid Connections - Hybrid Connections Data Transfer$730.00/mo
GCP FCD2-1531-9A6F$36,500.00/mo
Individual Pricing Details
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